About Juniper Fishing

Juniper Fishing started with a love for wild places and the belief that everyone deserves to feel like they belong on the water.

Growing up exploring the outdoors, studying wildlife ecology, working in conservation, and spending countless hours on rivers and trails, I saw how much confidence, connection, and joy can come from being outside. The outdoors has always been more than just a place to visit. It’s where we slow down, explore, and create memories that last.

As I spent more time fishing, I noticed something missing. I wanted fishing gear that was designed with women in mind. Gear that was comfortable, practical, thoughtfully made, and reflected the people who actually use it. Not just gear that works, but pieces that feel good to wear and capture the spirit of being outside.

Juniper Fishing was created for women who fish, explore, and find their happiest moments in the outdoors.

Inspired by rivers, mountains, and the adventures that happen along the way, our goal is to create fishing gear and outdoor essentials that blend function, comfort, and style. Pieces that help women feel confident on the water while celebrating their connection to the wild places they love.

Because fishing is about more than catching fish. It’s about the places it takes you, the memories you make, and the moments that keep calling you back.

Meet the Founder

Hi, I’m Alayna, the founder of Juniper Fishing

My love for the outdoors started through wildlife and conservation, which showed me the importance of protecting the places we explore. Over the years, fishing became one of my favorite ways to connect with nature, slow down, and spend time outside.

Juniper Fishing was born from my own experience as an angler and my desire to create a brand that feels welcoming, intentional, and made for women who love the outdoors.

I wanted to create something that combines the things I care about most: adventure, conservation, creativity, and a community of women who want to spend more time outside.

Meet Juniper

The inspiration behind the name.

Juniper is my adventure buddy, fishing companion, and the heart behind Juniper Fishing. She’s been there for river days, road trips, muddy trails, and all the little moments that make being outside special.

This brand is named after her because she represents exactly what we love about the outdoors: curiosity, adventure, and enjoying every moment along the way.

Welcome to Juniper Fishing.

See you on the river.